Archived on August 20, 2012. Visit www.aiga.org for more information.

Schedule

Thursday, October 23

1:00 p.m.

Pre-conference workshops: In-house and Practice Management

4:00 p.m.

Studio tours
frog design
InterBrand
Lippincott
Martha Stewart
Mother Design
Pentagram
Sterling Brands

 

Friday, October 24

7:00 a.m. Registration desk opens, Grand ballroom hallway, mezzanine level
7:30 a.m. Continental breakfast, Grand ballroom foyer, mezzanine level
7:00–
8:45 a.m.

Adobe Creative Suite 4 Design Premium Workshop, presented by Adobe

Two complimentary sessions (Friday and Saturday, 7:00–8:45 a.m.) were available to “Gain” attendees. Hot American breakfast buffet included.

8:30 a.m. Doors open to Grand ballroom
9:00 a.m. Welcome and introduction by Sean Adams, AIGA president and Debbie Millman, ”Gain“ program chair
9:20 a.m. Welcome and introduction by Tom Kelley, general manager, IDEO and “Gain” moderator
9:35 a.m. Reinventing Car Retail. Again.
Chris Bower, manager, retail strategies Saturn and Udaya Patnaik, principal Jump Associates
10:15 a.m. Interstitial film, curated by Jeff Scher
10:20 a.m. What Is Information, How Do People Find It, and What Can We Do About It?
Laura Granka, user experience researcher, Google
11:00 a.m. Short story: AIGA Design for Democracy
Short story:
Marcia Lausen, director, studio/lab
11:15 a.m. Networking refreshment break, Grand ballroom foyer
11:45 a.m. UNO’s Filtros™: A Hispanic Ethnography Tool for Better Design
Luis Fitch, principal and cofounder, UNO
12:25 p.m. Eternal Patterns: The Confluence of Image and Wisdom
Michael Conforti, PhD, Jungian analyst and author and David Kuehler, director, Clay Street Project, Procter & Gamble
1:05 p.m. Lunch (on your own)
2:05 p.m. Doors open to Grand ballroom
2:35 p.m. Welcome back, Tom Kelley
2:45 p.m. Interstitial film, curated by Jeff Scher
2:50 p.m. Trust, Lust and Loathing: Creative Chaos in the Collaboration Nation
Michael Jager, founder and creative director, Jager DiPaola Kemp
3:30 p.m. Why the Sciences Need Art: Or, What a 19th-Century French Chef Can Teach Us About the Brain
Jonah Lehrer, author, Proust was a Neuroscientist
4:10 p.m. Networking refreshment break, Grand ballroom foyer
4:40 p.m. Short story: Designing for Theater
Gail Anderson, creative director, SpotCo.
4:55 p.m. 20/20 (20 designers in 20 minutes!)
5:35 p.m. Closing and daily synthesis, Tom Kelley
6:00 p.m. Adjourn
6:30 p.m. Opening night reception, Terrace room, lobby level of the Roosevelt Hotel
 

Saturday, October 25

7:00 a.m. Registration/Information desk opens, mezzanine hallway, Roosevelt Hotel
7:00–
8:45 a.m.

Adobe Creative Suite 4 Design Premium Workshop, presented by Adobe

Two complimentary sessions (Friday and Saturday, 7:00–8:45 a.m.) were available to “Gain” attendees. Hot American breakfast buffet included.

8:00 a.m. Continental breakfast, Grand ballroom foyer, mezzanine level
8:30 a.m. Doors open to Grand ballroom
9:00 a.m. Welcome, Richard Grefé
9:15 a.m. Welcome remarks,Tom Kelley
9:30 a.m. Interstitial film, curated by Jeff Scher
9:35 a.m. Ferroconcrete Swirls Out Pinkberry Branding
 Yolanda Santosa, principal, Ferroconcrete
10:15 a.m. Who owns culture in the corporation? An opportunity for designers to add and extract value
Grant McCracken, PhD, cultural anthropologist; author, Culture and Consumption; research affiliate, MIT
10:55 a.m. Networking refreshment break, Grand ballroom foyer
11:25 a.m. Understanding Web Design
Jeffrey Zeldman, founder, executive creative director, Happy Cog Studios
12:05 p.m. Eco-Sustainability: Why Designers Have to Help!
Chris Hacker, global creative officer, Johnson & Johnson
12:45 p.m. Short story: B Corporations: Redesigning Business
Bart Houlahan, founder, B Lab
1:00 p.m. Lunch (on your own)
2:00 p.m. Doors open to Grand ballroom
2:30 p.m. Welcome back, Tom Kelley
2:40 p.m. Interstitial film, curated by Jeff Scher
2:45 p.m. What Happens Next
Brian Collins, chief creative officer and chairman, Collins
3:25 p.m. Girl Market Relevancy. Rethinking Creativity
Heidi Dangelmaier, founder, 3iying with the girls of 3iying
4:05 p.m. Networking refreshment break, Grand ballroom foyer
4:35 p.m. Short story: Creating Target’s In-house Studio
Phyllis Aragaki, creative director, Target
4:50 p.m. The Visual Language of Martha Stewart
Stephen Doyle, principal and creative director, Doyle Partners and Gael Towey, chief creative officer and founding art director, Martha Stewart Living Omnimedia
5:30 p.m. Outliers: The Story of Success
Malcolm Gladwell, author, The Tipping Point and Blink, introduced by Josh Liberson, founding partner, Helicopter
6:10 p.m. Conference closing and synthesis, Tom Kelley
6:25 p.m. Adjourn
7:00–
10:00 p.m.

Closing party at the Museum of Arts and Design
Presented by Always Infinity (A Procter & Gamble brand)
2 Columbus Circle
New York, NY

Colleagues, new friends and fellow “Gain” attendees joined together at New York City’s recently re-opened Museum of Arts and Design (MAD) to celebrate the closing of “Gain.” The museum’s new home transforms 2 Columbus Circle into a dynamic cultural center that weaves together the museum experience and street life in one of Manhattan’s most significant public spaces.

“Gain’s” Presenting Sponsor, Always Infinity (a Procter & Gamble brand), showcased a selection of designs from its Infinite Possibilities Student Project. These designs created by local students highlighted the key attributes of Infinicel, an innovative material which is the core of their new product. A panel of AIGA experts, in conjunction with representatives from Always Infinity, selected the designs that were on display.

2 Columbus Circle is located between Eighth Avenue and Broadway, between West 58th and 59th Streets, at the southwest corner of Central Park. [map]