Archived on August 20, 2012. Visit for more information.


Tom Kelley, general manager of IDEO, returned from his 2006 stint to once again serve as moderator of this experience.

Gail Anderson, creative director, SpotCo
Gail Anderson is a creative director at SpotCo, a New York City-based design studio and ad agency that specializes in creating artwork and campaigns for Broadway theater. From 1987 to early 2002, she served as senior art director at Rolling Stone magazine. Anderson’s work—which has received awards from the Society of Publication Designers, the Type Directors Club, AIGA, the Art Directors Club, Graphis, Communication Arts and Print—is in the permanent collections of the Cooper-Hewitt National Design Museum and the Library of Congress. She has co-authored, with Steven Heller, several books including Graphic Wit, The Savage Mirror and American Typeplay. Anderson teaches in the MFA Design program at the School of Visual Arts and has lectured at colleges and design organizations throughout the country. She also serves on the advisory board for the Adobe Design Achievement Awards.
Gail's presentation description

Phyllis Aragaki, creative director, Target
Phyllis Aragaki is the director of Target’s newly formed in-house design group, Target Creative Studio. It is her mission to create an environment that allows the team to dream and do the remarkable, every day. As the studio director, she leads a team of 150 designers, writers and production artists to deliver Target’s “expect more, pay less” promise and create meaningful brand experiences for its stores’ guests. Prior to her current role, Aragaki led marketing and advertising campaigns for a variety of business categories such as electronics, entertainment, health and value. She has also contributed to the development and evolution of Target’s owned brands and has served as a team lead for the organizational initiative that conceived the new in-house studio. Before joining Target, she was a founding member and executive creative director at Desgrippes Gobé, a New York–based brand design firm. Aragaki holds a BS from the Institute of Design at IIT and an MFA from Yale University.
Phyllis's presentation description

Chris Bower, manager, retail strategies, Saturn
Chris Bower has been with Saturn since 1993. He has held various positions within Saturn’s sales, service and marketing divisions. In his current role as manager of Saturn’s retail strategies, Bower focuses on the customer by nurturing and growing the company’s outstanding shopping, buying and ownership experiences. He holds a degree in mechanical engineering from the University of Michigan and an MBA from the University of Chicago. He has lived and worked in London, England, and in Germany.
Chris's presentation description

Brian Collins, chief creative officer and chairman, COLLINS
Brian Collins is chairman and chief creative officer of COLLINS, a laboratory for innovation and transformation design where teams of artists, writers, architects, technologists and strategists collaborate with their clients to invent the future. From 1998 to 2007, he led the Brand Integration Group (BIG) at Ogilvy & Mather; his team launched the Dove “Campaign for Real Beauty,” receiving a media award from the National Organization for Women (NOW). Collins has been a design consultant to Levi Strauss & Co., Kodak, and Nobel Laureate Al Gore’s Alliance for Climate Protection. His work has been featured in the Wall Street Journal, The New York Times, BusinessWeek and Fast Company. He founded “Designism: Design for Social Change,” an annual forum to inspire young creative people to take active roles in social causes. In response to 9/11, his team created the exhibit and best-selling book Brotherhood, a photographic testament to the heroism of the city’s firefighters. In 1996 he produced The Ecology of Design, a handbook on environmental design thinking published by AIGA. Collins also teaches in the School of Visual Arts’ graduate program in design and is a Distinguished Alumna of the Massachusetts College of Art and Design.
Brian's presentation description

Michael Conforti, PhD, Jungian analyst, consultant and author, Threshold Experiences: The Archetype of Beginnings
Michael Conforti, PhD, is a Jungian psychoanalyst and the founder and director of the Assisi Conferences. Dr. Conforti is actively investigating the workings of archetypal fields and the relationship between Jungian psychology and the new sciences. He maintains a private practice in Vermont, where he also serves as a state-appointed advisor to the Board of Psychoanalysts. He has worked for the last 25 years in fine-tuning an archetypal approach to images and now brings this specialization to the film industry, where he works as a script consultant, addressing issues of imagistic and archetypal coherence. He has presented his work to a range of national and international audiences, including the C.G. Jung Institute in Zurich and Jungian organizations in Venezuela, Denmark, Italy and Canada. He authored the books, Field, Form and Fate: Patterns in Mind, Nature and Psyche and has written articles that have appeared in Psychological Perspectives, San Francisco Jung Library Journal, Roundtable Press, World Futures: The Journal of General Evolution and Spring Journal. Dr. Conforti has been a faculty member at the C.G. Jung Institute in Boston and the C.G. Jung Foundation in New York, and has also served as a senior associate faculty member at Antioch New England Graduate School.
Michael's presentation description

Heidi T. Dangelmaier, founder, 3iying
Heidi Dangelmaier is a proven and patented innovator in everything from game technologies to cell phones to tampons. After being the only female robotics student in Princeton’s doctorate program, she left robotics to pioneer girl-focused media and marketing. Dangelmaier led Sega’s first initiatives to make video games for girls, and her entrepreneurial drive has centered on making more profitable products and more effective advertising for the female audience. Three years ago, after recognizing how elusive the females of the new millennium were to the marketing industry, Dangelmaier launched 3iying, an all-girl innovation think tank. She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Industrial Design Association, Computer Game Developers, Graphis, AIGA, Siggraph, Advertising Association and the Webbys. She was Samsung’s poster girl for new products and innovation in a 2000 ad campaign, and she even has a patent with a telecom giant.
Heidi's presentation description

Stephen Doyle, principal and creative director, Doyle Partners
Stephen Doyle is the creative director at Doyle Partners, a design studio specializing in identity, packaging, signage, environment and editorial design. Doyle’s unique ability to give words a deeper meaning in graphic form results in an intelligent, provocative body of work for clients including The New York Times, AIGA, Vanity Fair magazine and publisher Alfred A. Knopf. Doyle previously served as art director at M&Co. and as associate art director at Rolling Stone and Esquire magazines. Doyle has lectured at Yale University, the Cooper Union for the Advancement of Science and Art, the School of Visual Arts and New York University.
Stephen's presentation description

Luis Fitch, principal and co-founder, UNO Hispanic Branding
An esteemed Hispanic creative director, Luis Fitch has lead award-winning branding efforts for top Fortune 500 companies including Target, Mervyn’s, Frito-Lay, Nash-Finch Company, Josten’s, Kimberly-Clark and MTV Latino. His work is profiled in international design and marketing publications around the world and has been awarded by the prestigious Peter Glen Special Award for Public Service, and was featured in Graphic Design USA’s 500th “People to Watch” issue, in 2006. Fitch is a proud member of the Advisory Council on Diversity for AIGA Minnesota.
Luis's presentation description

Malcolm Gladwell, author, The Tipping Point and Blink
Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time magazine’s “100 Most Influential People.” He is the author of two books, The Tipping Point: How Little Things Make a Big Difference, (2000) and Blink: The Power of Thinking Without Thinking (2005), both of which were number one New York Times bestsellers. From 1987 to 1996, Gladwell was a reporter with the Washington Post, where he covered business and science, and then served as the newspaper’s New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.
Malcolm's presentation description

Laura Granka, user experience researcher, Google
Laura Granka is a leading figure in the search industry. She has spent the past six years studying how people acquire information, in both online and physical environments, and has authored more than 20 publications and presentations on this topic. While completing her master’s at Cornell University, Granka was an early pioneer in the use of eye tracking to determine how users evaluate online search results. Working with a team of computer scientists, she applied that knowledge about user behavior towards improving result ranking algorithms. Granka has conducted search research for Google since 2004, leading the Search Quality and User Experience teams through a number of key launches. She is currently completing her PhD at Stanford University.
Laura's presentation description

Chris Hacker, chief design officer, Johnson & Johnson
Chris Hacker’s role as chief design officer at Johnson & Johnson is to make design a competitive advantage for the company—through strong design, brand identity and sustainable design practices. In this position, Hacker leads all creative processes for brand identity, packaging design and brand imagery. He has set up the Global Strategic Design Office for Johnson & Johnson in New York City. Prior to Johnson & Johnson, Hacker was senior vice president of global marketing and design for Aveda. In this role, he was responsible for everything from product development to brand positioning, visual merchandising to packaging, store design to advertising, as well as Aveda’s global and consumer marketing. In 2004 Hacker accepted, on behalf of Aveda, the Smithsonian Cooper-Hewitt’s prestigious National Design Award for corporate excellence. He is formally trained as an industrial designer and received his BS in industrial design from the University of Cincinnati College of Design, Architecture and Art.
Chris's presentation description

Bart Houlahan, founder, B Lab
Bart Houlahan is the co-founder of B Lab, helping to create a better world through business by setting a new corporate standard for social and environmental performance. B Corporations are purpose-driven and create benefits for all stakeholders, not just shareholders. Previously, he was CFO, COO and president of AND 1, a basketball footwear, apparel and entertainment company. As the principal operator of the business, Houlahan joined AND 1 in its second year, when revenues totaled just $4M. Over the course of the next 11 years, he helped to finance, operate and scale the business to $250M in brand revenues with distribution in 85 countries worldwide. AND 1 undertook a leveraged recapitalization in 1999 with TA Associates, and eventually was sold in May 2005, to American Sporting Goods. Before AND 1, Houlahan was an investment banker with Stonebridge Associates, BNY Associates and Prudential-Bache Securities, specifically focused on providing corporate finance and merger and acquisition services to small-cap businesses ranging in size from $20M to $500M. Houlahan grew up in Chicago, is a graduate of Stanford University, and now resides in Devon, Pennsylvania, with his wife and two daughters.
Bart's presentation description

Michael Jager, founder and creative director, Jager DiPaola Kemp
For 20 years Michael Jager has directed the multidisciplinary efforts of a studio whose process is informed by emotional, rational and cultural forces and whose focus centers on the idea that design distinction matters. Working with internal and external partners, Jager has helped to create proprietary processes, experiences and exploratory environments such as Living Brand®, the Collaboratory, Exquisite Corpse Artsite, Iskra Print Collective and Sanctuary Artsite. Guided by Ezra Pound’s simply but elegantly stated principle of “make it new,” his collaborative output for a multitude of today’s most important and relevant brands has been recognized worldwide by design periodicals, books, competitions, exhibitions and his peers. Jager lives in Burlington, Vermont, with his wife and three children.
Michael's presentation description

Tom Kelley, general manager, IDEO, and “Gain” moderator
Tom Kelley is general manager of IDEO, the widely admired design and development firm. He is a seasoned innovation practitioner with proven techniques for fostering a culture of creativity and developing processes for continuous innovation. Kelley is the author of two outstanding books, The Art of Innovation and The Ten Faces of Innovation. As a leading speaker, he addresses scores of business audiences on how to use innovation to transform a business's culture and strategic thinking. Kelley has helped manage IDEO as it has grown from 20 designers to a staff of more than 350. During that time, he has been responsible for diverse areas such as business development, marketing, human resources and operations. Like everyone else at IDEO, he also occasionally cuts foam core alongside clients and designers as part of the firm’s brainstorming and prototyping efforts.

Dave Kuehler, director, Clay Street Project, Procter & Gamble
David Kuehler currently leads the Clay Street Project, a global innovation program at Procter & Gamble. Kuehler’s background encompasses more than 15 years in the design and entertainment fields. Prior to joining Procter & Gamble, Kuehler was the director of Project Platypus, a groundbreaking product development initiative at Mattel Toys. Before joining Mattel, Kuehler was the director of creative development and programming for Robert Redford’s Sundance Film Centers. At the Walt Disney Company, Kuehler was instrumental in the design development and rollout of Club Disney, a location-based entertainment concept for families. Kuehler founded an entertainment design company and has developed television shows for Nelvana Communications and Britt Allcroft productions. As an instructor and speaker at Art Center College of Design, he developed a new curriculum focused on experience design and product development. Kuehler is a contributing author to the recent books The Change Champion’s Fieldguide: Strategies and Tools for Leading Change in Your Organization and Best Practices in Leadership Development and Organizational Change.
Dave's presentation description

Marcia Lausen, principal, Studio/lab, and director, School of Art and Design, University of Illinois at Chicago
Marcia Lausen is the director of Studio/lab, a multidisciplinary design consulting firm, as well as a professor of graphic design and the director of the School of Art at Design at the University of Illinois at Chicago. She is a founding member of and advisor to AIGA’s Design for Democracy initiative, in addition to being a former national board member and AIGA Chicago president. Lausen is the author and designer of Design for Democracy: Ballot and Election Design, published in November 2007 by the University of Chicago Press and AIGA. An essential tool for designers and election officials, lawmakers and citizens, Design for Democracy harnesses the power of design to increase voter confidence, promote government transparency and create an informed—and empowered—electorate.
Marcia's presentation description

Jonah Lehrer, author, Proust Was a Neuroscientist
Jonah Lehrer, 26, is editor-at-large for Seed magazine. He is also a contributing editor at Radio Lab and Scientific American Mind. A graduate of Columbia University and a Rhodes scholar, Lehrer has worked in the lab of Nobel Prize–winning neuroscientist Eric Kandel and studied with Hermione Lee at Oxford University. He has co-authored a peer-reviewed paper in genetics and worked as a line cook at Melisse in Los Angeles, Le Cirque 2000 in New York, and as a prep cook at Le Bernardin. As a journalist he has profiled Brian Greene and Elizabeth Gould, spent several days in the kitchen of the Fat Duck, recorded bird songs and ruminated on Stravinsky for National Public Radio. He has written for Nature, New Scientist, Best Life, NPR, NOVA and the MIT Technology Review, and he writes the highly regarded blog The Frontal Cortex.
Jonah's presentation description

Grant McCracken, PhD, cultural anthropologist, research affiliate, MIT, and author, Culture and Consumption
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption I, Plenitude, Big Hair, Culture and Consumption II: Markets, Meaning and Brand Management, The Long Interview, Flock and Flow and the soon-to-be-published Transforming Selves. He has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum, a senior lecturer at the Harvard Business School, a visiting scholar at the University of Cambridge and he is now a research affiliate at MIT. His blog, Culturby, covers the intersection of anthropology and economics. He lives outside New York City with his wife.
Grant's presentation description

Udaya Patnaik, principal, Jump Associates
Udaya Patnaik offers expertise in participative strategy formulation and organizational transformation. His knowledge of telecommunications, IT, physical space and utilities has made him a valuable advisor in both the public and private sector. Patnaik uses experience in research, process analysis, development roadmapping and training to assist clients in solving long-term strategy issues. He has lectured in Stanford University’s Technical Communications Program, and has co-authored several guidebooks on local project management and planning. Previously, Patnaik provided close consultation to Fortune 500 executives in the creation and launch of innovative new business units. He has a degree in civil engineering from Stanford University.
Udaya's presentation description

Yolanda Santosa, principal, Ferroconcrete
Yolanda Santosa knew in high school that art was her calling when dissecting frogs, factoring prime numbers and interpreting Kafka failed to interest her. Graduating from Pasadena’s Art Center College of Design in 2000, Santosa launched her career designing main title sequences for film and television for yU+co, where she led notable projects for Desperate Housewives, An Inconvenient Truth and Zack Snyder’s 300. Despite her passion for motion graphics, she couldn’t seem to shake her fascination with branding. In 2006 she founded her own branding studio, Ferroconcrete. She landed the Pinkberry account, managing all brand and marketing strategies for the company. Ferroconcrete has allowed her to explore the loyalty people have to the brands that surround them. And she believes design applies to just about everything. Santosa has worked as an instructor at Art Center College of Design and is also an active guest lecturer. Her work has received worldwide recognition. She has been featured in several prestigious national and international publications and has earned over a dozen awards, including three consecutive Emmy nominations.
Yolanda's presentation description

Gael Towey, chief creative officer and founding art director, Martha Stewart Living Omnimedia
As chief creative officer for Martha Stewart Living Omnimedia (MSLO) since 2005, Gael Towey oversees the company’s design and creative teams, ensuring that the company’s unique visual style is realized across all media and merchandising business segments. Towey began working at Martha Stewart Living in 1990 as founding art director. She designed the inaugural issue of the magazine, establishing its distinct, iconic visual style. Over the years, the breadth of Towey’s creative direction has expanded with the rapid growth of MSLO. She has played a key role in developing the design for all of the company’s magazines and merchandising programs, including the Martha Stewart Collection of home products exclusively for Macy’s, the mass market Martha Stewart Everyday product line at Kmart, the Martha Stewart Crafts line at Michaels and the award-winning Martha Stewart Furniture line with Bernhardt. Under Towey’s creative direction, MSLO has won awards in many categories, including an AIGA Corporate Leadership Award, five American Society of Magazine Editors awards, the Art Director’s Club Vision Award, Chrysler Design Award and numerous others. Previously, Towey was the design director for House and Garden magazine and was the first art director for Clarkson N. Potter Publishers.
Gael's presentation description

Jeffrey Zeldman, founder, Happy Cog and author, Designing with Web Standards
Jeffrey Zeldman was one of the first designers, bloggers and independent publishers on the web, and is one of the first web design teachers. In 1998, he co-founded—and from 1999 to 2002, directed—The Web Standards Project, a grassroots coalition that helped bring standards to our browsers. He publishes A List Apart “for people who make websites.” Zeldman has written two books, including the foundational web standards text, Designing with Web Standards (second edition). He co-founded the web design conference “An Event Apart” and founded Happy Cog, an agency of web design and user experience specialists.
Jeffrey's presentation description