Archived on August 20, 2012. Visit for more information.

Workshop presenters

David C. Baker, founder, ReCourses, Inc.
David C. Baker, author of the forthcoming Managing (Right) for the First Time (RockBench Press), is a leading management consultant for the creative services field, including advertising, design, public relations and interactive. Through ReCourses, Inc., he has guided hundreds of firms through management issues, difficult transitions and growth. He has written for numerous publications, spoken at nearly every conference in the industry, and he conducts a dozen yearly seminars on specific management topics. Baker’s work on management topics is unusual, thoughtful and frequently contrarian, but it stems from working in the trenches and looking at what really works. He provides objective, expert advice on best practices, either for existing problems or to plan against future ones. You may already know what he points out, but he will put the pieces into context, save you from experimenting and bring solutions that may not have occurred to you yet.

Elan Cole, global creative director, Johnson & Johnson
Elan Cole is one of the founding members of Chris Hacker’s Global Strategic Design Office at Johnson & Johnson. The group’s mission is to re-imagine the company’s brands, create new ones, uncover new value in the portfolio and implement sustainable design practices. As creative director, he leads design strategy for the company’s Consumer Health Care group. Brands he cares for include Band-Aid, Listerine, Rembrandt, K-Y (yes, that K-Y), First Aid, Reach, Neosporin, Visine and many more. Prior to Johnson & Johnson Cole was a design director with the Museum of Modern Art and P.S. 1 Contemporary Art Center, where he helped re-launch the Museum in its new building in 2004. Cole lives, works and plays in Manhattan.

Andy Epstein, invangelist and head, AIGA Task Force on Corporate Design
Andy Epstein started his career as a freelance designer and illustrator working for clients as varied as Bacardi, Canon, Bantam Books and Merck. Jumping into the world of in-house design in 1992, Epstein created and grew in-house design teams for Commonwealth Toy and Gund, as well as having restructured and expanded the hundred-person creative team at Bristol-Myers-Squibb. He is currently consulting at Johnson & Johnson. He has written and spoken extensively on in-house issues and was the co-founder of InSource, an association dedicated to providing support to in-house designers and design team managers. As head of a newly formed AIGA Task Force on Corporate Design, he continues his efforts to empower in-house teams and raise their stature in the design and business communities.